Strategic partner in the development of an accountancy website subscription service. Our work spans consultancy through to design, delivery and ongoing support. A case study that demonstrates our capability to work with a client from idea through to market delivery.
Great opportunity to work closely with a progressive team and bring a new product to market.
Based in Birmingham, 2020 Innovation is a successful membership organisation, that assists accountancy practices throughout the UK. As part of their membership services offering they provide the opportunity for its members to have a professionally designed website, complete with curated content that is automatically pushed to the member's site. On top of this they offer a range of calculator tools to add value to their members' businesses.
Sandlebridge were engaged as consultants to the project from the earliest stages. This was a great way to work as we get to partner clients throughout the project lifecycle and that means we bring more to the party. Our role was that of marketing consultant, technology advisors and project scoping, planning, design and delivery. 2020 placed great trust in Sandlebridge to help design not just the website themes, but to design the programme itself! A project of this scale and ambition throws up many challenges, such as which technology to use for scale, what features do accountants need, how will it be priced and delivered into the marketplace. And once it's there how will it be serviced?
Sandlebridge always rises to the challenge and after many months of planning we set about designing and building 12 different web themes together with all the functionality and back end systems that would deliver the service. The themes were developed for varying levels of content and feature sophistication. All would handle the content that our technology would push out to each member site at the click of a button. Each site could be custom branded, but all would share a centralised technology stack. Behind the scenes we developed the systems and processes for centralised content management and distribution as well as building a range of calculator tools that could be added to the sites. If that's not enough we also provided an API that allowed each 2020 member to connect their Mailchimp accounts so that automated email campaigns could be sent out on their behalf. Since launch, many 2020 members have signed up for the service and Sandlebridge continues to support 2020 Innovation with feature updates and consultancy.
If you have a similar project to 2020 innovation please get in touch with Phil Holt for an informal, and no-obligation chat. We love to solve problems by bringing innovative ideas and thinking to the table.
